Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

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Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new ...

Meta's new generative AI tools for its Advantage+ platform signal a deeper push into full ad automation, a vision met with ...

In addition to its AI-powered ads strategy, Meta has other bullish catalysts on its side. Take its Threads product, which ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.