Apple  (AAPL)  seems stuck in this dilemma but also faces significant pressures outside AI. Apple's costs are rising due to tariffs.President Trump's threat of a 25% tariff on iPhones not manufactured in the U.

Apple announced Games, a new preinstalled app for iPhone, iPad, Mac computers and Apple TV boxes -- showing a greater commitment to the video game industry than ever before.The Games app will provide a streamlined App Store experience for gamers using Apple devices,

At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development,

Follow our WWDC 2025 live blog for all of the updates coming to iOS, macOS, watchOS, and more. Welcome to WIRED's live coverage of Apple’s Worldwide Developers Conference. The WWDC25 keynote will begin at 10 am Pacific, 1 pm Eastern, and 6 pm British Summer Time.

If you want to watch Apple's keynote presentation for yourself, check out how to watch WWDC 2025 for details on the various places you can find the livestream. For those who prefer following along a third-party liveblog that's largely text- and image-based, scroll down for our coverage right here!

Mashable is providing live updates on the Apple WWDC 2025 event. Get real-time news and analysis on the latest changes to iOS, Safari, and Siri.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.