Apple's WWDC keynote was jam-packed with AI promises and unbridled ambitions. This year, the tech giant scaled back its Apple Intelligence messaging and made it crystal clear what we'd be getting – and not getting – in its latest software updates.

Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.

The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday. Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps,

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.

In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

Apple announced a slew of updates at the Worldwide Developer Conference with one notable exception. It still hasn't revealed its previously announced AI-powered Siri.

At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,