Influencer marketing has made its way into the B2B playbook, 59% of B2B buyers saying they consume creator content on ...

In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B marketers ...

Google hasn't been shy about saying YouTube Premium Lite can include ads in Shorts, but the company is now telling more ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr ...