The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

A shoe store owner shot and killed a man Sunday night during an attempted robbery on the Third Street Promenade in Santa Monica, according to police. The shooting unfolded around 9:30 p.m., the Santa ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

You might be able to catch Hollywood in action. – Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard ...

June 9, 2025 -- After a 40-year ban, new large billboards could soon return to Santa Monica using digital display screens ...

People walking along the Third Street Promenade in Santa Monica on Wednesday, May 22, 2024. A shopkeeper fatally shot a man during an attempted robbery Sunday, May 18, 2025, according to police.

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age ...