Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Artificial Intelligence - This infographic compares the global Web traffic for the top 10 search engines with the global Web ...

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.