Selling to executives can be especially difficult, considering that you typically need to cover everything from product/service details to high-level strategy in a very limited amount of time. To be ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Generative AI is more than just the latest buzzword; it's a fundamental shift that's shaking up the world of SEO faster than you can say "ChatGPT." As marketers and advertisers scramble to keep up, ...

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? What impact do marketers think AI will have on their ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States? To find out, Apollo Target identified the ...

Not long ago, marketing was a one-sided conversation: Brands would broadcast their message and set the trends, persuading audiences through TV, radio, print media, billboards. Social media upended the ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...