Australia’s Connected TV (CTV) market might be smaller and younger in comparison to the US, but we’re fast heading in the ...

Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account ...

The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 ...

One of Australia’s biggest marketing surveys broadcast dire landscape for Aussie marketers, with projected lags in strategy and AI fluency.

The not-for-profit industry association, Independent Media Agencies of Australia, has announced its inaugural Sound-Byte conference.

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

Jack Link’s, a leading American meat snack brand best known for its jerky, announces a new global partnership with YouTube sensation MrBeast. James Stephen “Jimmy” Donaldson, 27, known for his online ...

Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right ...

Domino’s Pizza Enterprises, operating in 12 global markets, faced a significant challenge in enhancing its customer relationship management (CRM). The company needed a solution that could deliver ...

Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division. Emotive’s partnerships will include unexpected media tie-ins, brand ...

Following a tender process in 2023, Sydney Metro appointed oOh!Media as its out of home advertising partner across the Sydney Metro City and Southwest network. Now, the advertising company has ...

World Rugby has reached an exclusive broadcast deal with Nine Entertainment to air all major competitions in Australia through to 2029. Nine’s Stan Sport, the 9Network and 9Now will broadcast the ...