What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Meta-owned app Instagram is ramping up efforts to support creative expression on its platform, rolling out a series of new tools and creator-focused initiatives as it marks its 15th anniversary.

Central to the campaign is a film that brings nutrients to life by personifying vitamins as guests at a lively house party hosted by the Zespri KiwiBrothers. This playful, vibrant setting visualises ...

Mattel has inked a strategic partnership with OpenAI to roll out AI-powered products and experiences inspired by its portfolio of iconic brands.

Solace, a company which helps enterprises adopt AI by enabling real-time, event-driven data movement across their entire business for the agentic age, announced that Paul Fitzpatrick has joined the ...