What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Meta-owned app Instagram is ramping up efforts to support creative expression on its platform, rolling out a series of new tools and creator-focused initiatives as it marks its 15th anniversary.