In theory, all of the schools in the Power Four conferences will be working with the same cash pot, which hasn't been the ...

The House v. NCAA settlement was officially ratified on Friday, clearing the way for universities to directly pay athletes ...

To no surprise, quarterback phenom Arch Manning takes the No. 1 spot. Manning currently has the highest NIL Valuation of any ...

College athletics is still operating in a pay-for-play model ... but only for a few more weeks. The transformative House ...

The feud between Memphis head coach Ryan Silverfield and UTSA's Jeff Traylor continued after Silverfield responded to Traylor ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

The landscape of college sports has been altered forever. For the first time in the history of collegiate athletics, ...

Four-star QB Brady Edmunds is using his NIL earnings to do more than build his brand. he’s building smiles at a Columbus ...

A hectic past week in college sports hits its next phase with the launch of a persnickety new tool to track athlete NIL deals ...

As college sports shift to direct athlete pay, leaders work to clarify enforcement and penalties for new NIL rules amid uncertainty ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...