Disney had estimated the value to be around $27.5 billion, while Comcast was looking for at least $40 billion. If Comcast’s side had won out, Disney would be looking at an additional payment of about $5 billion.

Disney’s Hulu acquisition is complete, setting the stage for global expansion, stronger bundles and a new era of streaming strategy.

Disney will pay Comcast nearly $439 million to take full control of Hulu after a lengthy appraisal process, setting the stage for a unified streaming strategy with Disney+ and ESPN.