It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.