It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...