The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta is suing a company for an app that allows people to create Ai-generate nudes or sexually explicit images without their ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta Platforms on Thursday announced a lawsuit against a Hong Kong-based company that has managed to work around the social ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.