The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.