For years, there's been a popular theory about Apple TV+, which is that the service isn't really meant to compete with Netflix or Disney+, but … The post This common assumption about Apple TV+ is wrong,

In the past, co-creator Bill Lawrence has said that there was a three-season plan for Shrinking, which Vulture’s Jesse David Fox mentioned on the Good One podcast. He then asked Segel if Season 3 felt like a final season. In response, the actor and co-creator of what I would consider one of Apple TV+’s best shows said:

Here's how the creative team behind 'Not a Box' is cultivating children's creativity and inspiring families to watch together.

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost

Learn more about some of the best shows on Apple TV+, from emotional dramas like Pachinko to twisty thrillers like Severance and Tehran.

Echo Valley is a new movie streaming worldwide on Apple TV+ from today. The R-rated thriller stars Sydney Sweeney

Apple TV Plus: 7-Day Free Trial If you missed out on The Studio, sign up for Apple TV+ to rectify that. New customers can get access to the streaming service free for a whole week before paying $9.99 a month. Platonic, another Seth Rogen-led series, can also be found there. View Deal

Our preview of The Wild Ones, Apple TV+’s new nature series that captures rare animal encounters across six countries using cutting-edge tech.