Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B marketers ...

Google hasn't been shy about saying YouTube Premium Lite can include ads in Shorts, but the company is now telling more ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr ...