If you’re losing, it’s simple to figure out what you need to do next, according to RBI chairman Patrick Doyle. That’s the ...

Burger King revealed its first total rebrand in over ... WSJ Explains breaks down big market moves, business and economic trends, and scientific developments to help you stay ahead of the curve.

This is the challenge of any franchise business — to maintain ... of millions of customers in Burger King’s case. Their management’s new strategy is to focus on their flagship product ...

Mex fast-food giant operates very much at the speed of social media, offering new menu items all the time and frequently ...

In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of ...

The collaboration is more than just a one-time partnership — it's part of Burger King's broader strategy to lift U.S. sales. "Where we're really starting to lean in now that we've made some ...

The company has been working on its China strategy for its Burger King business which faced softening demand in the second biggest market, amid a pressured consumer spending and stiff competition.

Burger King’s U.S. business has been in turnaround mode for ... to invest hundreds of millions of dollars in a comeback strategy to renovate its restaurants, improve its operations and spend ...