The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, ...

Oikos Pro brings NHL playoffs into the gym The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.

TD CMO Maja Nabele and Mekanism Media president Brooke Leland will lead the awards program for 2025.

The QSR dominated the AdEase Radio ranking for the week of June 2 to 8, claiming the top spot in nearly every market.

The word “disruption” gets thrown around a lot, and so there’s something quietly radical about evolving in a way that still ...

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Plus, the network says it's helping advertisers avoid the risks of "buying blind," where ads may appear in undesirable ...

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Canadians' interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet's ...

The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to ...

WPP CEO Mark Read to retire at year’s end The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.