Oikos Pro brings NHL playoffs into the gym The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.

The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, ...

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The QSR dominated the AdEase Radio ranking for the week of June 2 to 8, claiming the top spot in nearly every market.

The word “disruption” gets thrown around a lot, and so there’s something quietly radical about evolving in a way that still ...

WPP CEO Mark Read to retire at year’s end The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.

Plus, the network says it's helping advertisers avoid the risks of "buying blind," where ads may appear in undesirable ...

The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to ...

People Moves: Horizon Media Canada bolsters Western presence Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.

Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7% ...