If you’re losing, it’s simple to figure out what you need to do next, according to RBI chairman Patrick Doyle. That’s the ...

Burger King wants to move into the future, but it’s still stuck in the past. The fast food chain’s parent company, Restaurant Brands International (QSR), said last month that it plans to ...

MIAMI—Burger King’s third-quarter net income surged as it sharply reduced its restaurant expenses mostly due to the refranchising of company-owned restaurants and continued to grow overseas.

The fast-food chain’s parent company, Restaurant Brands International, wants to get to 5% unit growth for its concepts by ...

The owner of Burger King, Popeyes and Tim Hortons sees “tremendous white ... The international brands outpaced the growth of the total business, which increased sales by 2.5% in the fourth quarter and ...

In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of ...

This is the challenge of any franchise business — to maintain ... of millions of customers in Burger King’s case. Their management’s new strategy is to focus on their flagship product ...

Burger King revealed its first total rebrand in over ... WSJ Explains breaks down big market moves, business and economic trends, and scientific developments to help you stay ahead of the curve.

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is ...

Campaign dives into Burger King’s performance marketing strategy and how they align with industry trends ... The brand believes this can enhance user satisfaction and encourage repeat business by ...