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Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for ...

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Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use ...

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Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...