Non-governmental organisations (NGOs) play a vital role in society. They tackle complex humanitarian, environmental, and social issues on a global scale. But making a real impact requires more than ...

Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact. As the founder of a branding agency, I've worked on ...

Product thinking is emerging as a crucial skill for building great digital products in the modern landscape. With consumers demanding exceptional digital experiences, having a product-focused mindset ...

Web scraping is the process of automatically getting organised data from the web. It's also called web data extraction or scraping by many people. Businesses of all sizes rely on data to make ...

In this article, we’ll consider the role of data-driven design in eCommerce. What does this term mean? Learn more on the Inkbot Design Blog. Data. It surrounds us and powers various eCommerce ...

Design elements and principles are essential for creating visually appealing and impactful designs. Learn more on the Inkbot Design blog. Great design is unforgettable. It draws you in, engages you, ...

Explore the evolution and history of the Visa logo design. Learn how to create an iconic logo for your brand with insights from branding experts. I've spent more time analysing brand logos than I'd ...

Have you ever stared at a bottle of Bacardi rum and wondered about that bat? 🦇 I have. And let me tell you, it's not just some random choice made after a few too many mojitos. As the founder of ...

Discover the evolution of the Verizon logo design, from its Bell System origins to the sleek, modern swoosh. See how the identity has transformed. You're casually scrolling through your phone, barely ...

Explore the YouTube logo design, uncover psychology, and learn tips for creating unforgettable logos. Elevate your brand with expert insights. Have you ever caught yourself mindlessly scrolling ...

As the founder of Inkbot Design, I've spent more hours than I care to admit dissecting logos. Some good, some bad, some downright ugly. But now and then, you come across a logo that just… works. Canon ...

Several brand equity models have been developed to understand and measure brand equity. Two popular models are Aaker's and Keller's. Brand equity, a critical marketing concept, is the commercial value ...