Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

Santa Monica's Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city's Third Street Promenade, opens Friday with a soft launch.

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

Santa Monica has approved a motion to designate the 3rd Street Promenade as an "Entertainment Zone." It will be the first in Southern California made possibly by Senate Bill 969, which went into ...

Santa Monica 3rd Street Promenade entertainment zone approved Adults 21 and over will be able to buy alcohol from licensed participating businesses and consume drinks in designated areas beginning ...

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...