Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive ...

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The Daily Press reached out to the Santa Monica Police Department, who said, “On Sunday, May 11, 2025, at approximately 3:06pm, police officers responded to the area of 3rd Street Promenade and ...