Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive ...

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

The city of Santa Monica has passed a motion that will turn its 3rd Street Promenade area into an "entertainment zone," allowing adults aged 21 and over to consume alcohol as they walk outdoors.

Donate now. The Santa Monica City Council is slated to vote Tuesday on whether to allow people on the pedestrianized Third Street Promenade to sip on an alcoholic beverage — en plein air.